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By Gary Muddyman |
Brand Beckham —the husband-and-wife team of soccer star David Beckham and former Spice Girl Victoria—is worth an estimated £145 million ($226 million). How are they worth so much years after their prime? Here's how.
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Your landing pages can make or break your online advertising campaigns. Create effective ones easily with SmartTools: High-Performance Landing Pages—the quick-and-easy online service with a step-by-step blueprint for creating landing pages that convert.
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![Survey Says](https:////www.marketingprofs.com/assets/images/newsletters/mpt/hd_survey.gif) |
US Ad Spend Up 6.5% in 2010 |
Total measured advertising expenditures increased 6.5% in 2010 over 2009 levels, to $131.1 billion. Ad spending in the fourth quarter of 2010 was up 7.0% compared with the same period a year earlier, driven by small advertisers ranked outside the Top 1,000.
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Three Key Ways to Add Value to Your B2B Content
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B2B marketing isn't just about selling something anymore. It requires producing content to engage and educate customers. But wordsmiths beware! You have to produce the right kind of content that is valuable. Here are three ways to get started.
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By Elaine Fogel |
How many marketing buzzwords get tossed around these days? Since the advent of Web 2.0, we've heard terms like "authentic," "transparent," and "engaging." But isn't that just code for "Ya gotta have personality"?
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