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By Hunter Boyle |
Conversion-rate optimization can be intimidating, especially since marketers don't have many sources of clear advice on how to avoid common pitfalls, generate strong ideas, and run tests that get real results.
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Is it more cost effective and practical to generate your leads internally, or should you consider outsourcing your lead gen efforts? In just 10 minutes, we'll walk you through a few points that you'll want to consider before deciding the best course of action for your lead generation process.
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![Survey Says](https:////www.marketingprofs.com/assets/images/newsletters/mpt/hd_survey.gif) |
US Mobile Local Ad Forecast: $9.1B in 2017 |
By Vahe Habeshian |
US mobile local advertising revenues will grow from $1.2 billion in 2012 to $9.1 billion in 2017, or a compound annual growth rate (CAGR) of 49.3%, according to the US Local Media Forecast (2012-2017), issued by BIA/Kelsey.
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By Rebecca Tann At Regus, we recently launched a "social rewards" campaign. Here's what we learned from our initiative about multitiered content, B2B messaging, and consumer needs.
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