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By Kim Roman |
Marketing automation (MA) software allows marketers to manage prospect and customer databases, track activity, and personalize their messaging. Get the maximum benefit from your MA software by taking these five actions.
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By Matthew Grant |
In this week's episode of Marketing Smarts, Ian Lurie, CEO of Portent Interactive, and Geoff Livingston, author and marketing strategist, offer unique perspectives on how to rescue marketing from itself.
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IBM's Sandy Carter will teach you how to incorporate proven social techniques into your business processes to increase your competitive advantage and use social analytics to better understand how customers see your brand.
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advertisement | ![Advertisement](https:////www.marketingprofs.com/adimages/HBS_MMP_Crimson_300x250.jpg) |
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By Verónica Maria Jarski |
After watching a marathon of Food Network programs, I realized that the cooking advice from top chefs also applies to content creators. Inspired by the chefs who want to serve fresh, attractive food, I drew an infodoodle for marketers who want to serve fresh, attractive content to their customers.
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