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By Christine R. Valeriann |
Corporate rebranding is intricate and time-consuming; but with the mergers, acquisitions, and ownership changes of the current business environment, it's a necessary endeavor. Avoid these pitfalls and use this checklist to ensure uniform, integrated distribution of your new brand/name.
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In this on-demand seminar, CB Whittemore shares best practices and strategies for managing your reputation in a social world, and offers guidelines on how to make the most out of conversations with customers.
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![Survey Says](https:////www.marketingprofs.com/assets/images/newsletters/mpt/hd_survey.gif) |
SERPs: The Benefits of Being No. 1 |
The benefits of ranking on the first search-engine results page (SERP) are more valuable than ever: 60% of clicks are generated by the top three SERP results, while the average CTR (click-through rate) for the top spot is 36.4%.
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By Jeanne Bliss |
CustomInk is a $70 million custom T-shirt company that made so many shirts for charities that it decided to invest in these causes (not for marketing purposes). This genuine gesture to contribute to what its customers cared about separates the company from competitors and draws customers back.
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