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MarketingProfs
Apr 18, 2018 Vol. 17, No. 76
In this issue
1. How-To: The Quickest Way to Improve Your Marketing ROI: Upgrade What Your People Do
2. Podcast: Doing Well, Doing Good, and Doing Right: Nichole Kelly on 'Conscious Marketing'
3.  PRO  How-To Guide: Video Marketing: How to Roll Video Into Your Media Mix
4. Survey Says: Instagram Engagement by Day of the Week
5. Infographic: Seven Ways to Increase Email Open and Clickthrough Rates [Infographic]
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How-To
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The Quickest Way to Improve Your Marketing ROI: Upgrade What Your People Do
By Ed King
Is your team spending too much time on manual tasks, such as cleaning up data? The good news: there are easy-to-implement processes to free up your team and improve your ROI. Read More
Podcast
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Doing Well, Doing Good, and Doing Right: Nichole Kelly Explains 'Conscious Marketing' on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Conscious Marketing Institute's Nichole Kelly, author of How to Measure Social Media, discusses why marketers need to embrace transparency and use the data they collect to benefit consumers. Read More
FOR  PRO  Members
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How-To Guide: Video Marketing: How to Roll Video Into Your Media Mix
What can video do for your organization? In this 27-page guide, we'll explore the benefits of video marketing, the variety of video formats, and how to make video on a budget. We'll also look at how to use social media with video and strategies for cashing in on video. Read More
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Survey Says
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Instagram Engagement by Day of the Week
By Ayaz Nanji
Which days of the week do brands post most on Instagram? Are there certain days when audiences tend to engage more with brand posts? Read More
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AT-A-GLANCE
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Seven Ways to Increase Email Open and Clickthrough Rates [Infographic]
By Laura Forer
Don't let your email program get stagnant. Just because it seems to be working doesn't mean you can't improve it. Check out this graphic for tips on seeing your emails with fresh eyes. Read More

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