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By Jamie Fairbairn |
What are others saying about you and your company online? With so many online channels available to consumers and competitors, it's time you took control of your online reputation. Just follow these seven simple steps.
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In just 10 minutes, competitive-intelligence expert Scott Swigart shares how you can gather data from a variety of public information sources, such as Google and LinkedIn, and then connect the dots to gain insight into who your competition's customers actually are.
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Tips for a Smart Mobile Search Strategy
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If you haven't already done so, now is the time to jump on the mobile search bandwagon. But before you do, understand the key differences between Web and mobile-device users and their preferences.
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By Ted Page |
Ad agencies like mine are asked by clients to come up with creative work that stands out, but sometimes the corporate higher-ups want work "toned down a bit" to avoid risk—a sure recipe for making campaigns bland and invisible.
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