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By Laura Patterson |
A VoC program can provide insight about customers and what is important to them. Besides the obvious reasons why that's important to know, there are business benefits to making this type of investment of time and money.
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Perhaps it's time for big business to take a page from the little guys—such as Eugene, Oregon-based Coconut Bliss. Discover how its grassroots, customer-focused efforts have enabled the company to establish a nationwide presence in just a few short years.
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By Chris Baggott Content shouldn't be wasted. Most of the email you send out is single-use... gone forever soon after it's created. It simply dies. Consider digging through your old emails and giving that content new life, not least because it has valuable SEO benefits.
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