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Advertisers have always needed audiences, but the
overall trend is now consumer control: They choose what they want, where and when they want it, on whichever device that suits them. The skipping and blocking of advertising, along with the growth in subscriptions, registrations, and membership models, are all posing new conundrums for advertisers. The ground is shifting. To better understand what's happening, read the full report.
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It's easier than ever to quantify the impact of your marketing and to recreate success. So where do you start? With this new training course: A Scientific Approach to Metrics, Measurement, and Marketing ROI! You'll learn how to structure your marketing analysis, use available data sources (like Google Analytics, social media analytics, your CRM system data, and more) to power your analysis, and draw conclusions about what's working. You'll also discover how to test your conclusions so you can confidently choose which marketing efforts to scale up. Time to start learning! |
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