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By David Lewis |
Hidden persuaders influence what products are bought and how customers rate the shopping experience. Here's how those persuaders work—and how you can make them work for you.
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In just 10 minutes, we'll present the most effective means for content distribution—both paid and free—so you can get your content seen and generate higher returns on your content creation spend.
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By Kathy Klotz-Guest |
Emotional and personal values matter more to buyers than do rational values. So, when you discuss the value of the products and services you're marketing, you should address the personal value they create.
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