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By Jim Lenskold |
Content has always been king, but now the kingdom is much larger and more powerful than ever. If measured and managed properly, content marketing can drive ROI—and here are three ways you can do exactly that.
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Join us Thursday, April 28, for a PRO seminar with Jennifer Cisney, Kodak's chief blogger, and learn the keys to blogging success. You'll get the inside scoop on how to build a blogging strategy, tie it in with other social media interactions, measure results, and apply what you've learned.
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![Survey Says](https:////www.marketingprofs.com/assets/images/newsletters/mpt/hd_survey.gif) |
Leads via LinkedIn Groups Most Likely to Convert |
One in four visitors to B2B websites referred by LinkedIn are enterprise visitors—those arriving at sites via corporate IP addresses. Among such leads, those referred by LinkedIn "groups" are the most likely to complete a form-fill, or otherwise convert.
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By Tobias Schremmer Some 1,200 brands use Bazaarvoice's ratings and reviews platform. Here, its co-founder and chief innovation officer, Brant Barton, discusses the company's own use of social media and the social technology landscape.
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