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By Justin Gray |
Whether you think it, believe it, or discard it... the truth is that buyer personas are the start of every successful campaign. Understanding your buyer is key, but standard demographics just don't cut it anymore.
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By Diego Larrea-Puemape |
Do we need yet another product category? If mobile phones became even more useful when they became smartphones, will the same happen to watches?
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In just 10 minutes, Dan Pink debunks the many myths surrounding motivation and offers tips and tricks for cultivating a true culture of motivation in the workplace. You'll learn how, as a member of a team, to create a more motivating environment—and much more.
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Marketing Training: How to Make E-Learning Effective
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By Tom Graunke |
When the need arises to train a large department within your organization on a new marketing campaign, or you find yourself having to relay crucial marketing information to partners or associates in a short amount of time, traditional e-learning methods just won't cut it.
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By Brian Fletcher In today's business world, market research isn't just helpful, it's essential to success. Want to know why? Check out these reasons for making market research a top priority and for putting that research into action.
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