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By Wilson Raj |
Increasingly, IT must turn Marketing's data into something more valuable and measurable for the enterprise. At the same time, in this age of the customer, Marketing is directing more technology.
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By Kerry O'Shea Gorgone |
Noted communications pro, speaker, and "Spin Sucks" author Gini Dietrich explains how lying or "spinning" damages brands, and how to take an ethical approach to PR that drives positive business results.
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This 24-page guide lays out all the tools you'll need to manage and create content for your organization—from editorial calendars to content aggregators and curators to blog platforms, content organizers, presentation software, video and podcast tools... and more!
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![Survey Says](https:////www.marketingprofs.com/assets/images/newsletters/mpt/hd_survey.gif) |
The State of B2B Marketing Data |
By Ayaz Nanji |
Most B2B marketing database records do not include key data fields that can help with lead segmentation—such as industry type, annual revenue, and number of employees—according to a recent report from NetProspex.
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advertisement | ![Advertisement](https:////www.marketingprofs.com/adimages/HBSmktg_300x250-NEW.PNG) |
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By Larry Kim |
Google recently announced new and improved AdWords features, designed with mobile in mind. Here are some of the most compelling ones.
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