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MarketingProfs
Apr 4, 2018 Vol. 17, No. 66
In this issue
1. How-To: Integrative Research: The Key to Successful Marketing in the Age of Customer Experience
2. Podcast: Secrets for Runaway Webinar Success (Data from 350,000 Webinars): Daniel Waas
3.  PRO  How-To Guide: Create a High-Frequency Content Development System
4. Survey Says: The Six Biggest Challenges Facing Social Media Marketers
5. Infographic: The Domination of Mobile Ads: Trends and Statistics
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Advertisement  Do you leave product recommendations to chance? Consumers trust in paid advertising has been diminishing, 85% of stating they prefer to take buying advice from experienced individuals similar to them. Learn how to build your brand with expert recommendations.
 
How-To
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Integrative Research: The Key to Successful Marketing in the Age of Customer Experience
By Mai Kang
Marketers have access to overwhelming amounts of data, but acting on that data can be a challenge. Integrating qualitative and quantitative research can result in information that helps you sell your products and improve customer experience. Read More
Podcast
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Secrets for Runaway Webinar Success (Based on Data from 350,000 Webinars): Daniel Waas on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Daniel Waas, director of marketing for GoToWebinar at LogMeIn, shares secrets to webinar success based on his team's analysis of 350,000 webinars. Read More
FOR  PRO  Members
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How-To Guide: Pump Up the Volume: How to Create a High-Frequency Content Development System
You'll learn how to establish an effective system for pumping out content using the resources already at your disposal. You'll be able to create high-quality, results-oriented content that appeals to your audience, supports your sales process, and generates results that leadership will notice. Read More
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Advertisement  Don't leave product recommendations to chance. Be a brand experts recommend. A lot. Learn more about the power of expert recommendations.
 
Survey Says
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The Six Biggest Challenges Facing Social Media Marketers
By Ayaz Nanji
Marketers say not having enough staff and financial resources is the top challenge they face in executing well on social media, according to recent research from The Manifest. Read More
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AT-A-GLANCE
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The Domination of Mobile Ads: Trends and Statistics [Infographic]
By Laura Forer
What's new and hot in the world of mobile advertising? A lot. See how marketers are spending on mobile, and get ideas for your own mobile ad strategy. Read More

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