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By Gary Lee |
New tools are popping up each day to help marketers collect an abundance of data, but that data doesn't always translate to insight, let alone intelligence. Learn how to make the most of your time—and your data.
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In our most popular Take 10 webcast, email marketing expert Stephanie Miller covers five easy tips for writing the perfect email subject line. They're deceptively simple—just like a brilliant subject line.
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Why CAN-SPAM Compliance Isn't Enough
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Being fully compliant with CAN-SPAM doesn't mean your emails won't end up in your subscribers' spam folders. ISPs ultimately care about whether their clients want your email. Are your emails in line with best-practices, or are they getting flagged as spam?
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By Ted Mininni |
Working with licensed toy and entertainment properties is heady stuff. It's important to know how to use a licensed brand fully. I love how perennial kid favorite brands, such as Hello Kitty, are pushing the boundaries by licensing forays into logical consumer product categories.
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