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By Brad Reynolds |
Google AdWords is undoubtedly a viable medium for attracting qualified leads. But to fully take advantage of the opportunity, you need to track and monitor for both online and offline conversions.
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Too many buyer personas and not enough actionable insight? Here's a practical plan to ensure that your personas have a direct, measurable impact on your marketing ROI.
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By Vasileios Tziokas |
Developing nations are embracing mobile technology at unprecedented rates. But before you jump into the race to reach those global customers, consider these critical factors.
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