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By Gabe Rogol |
As marketers have been under more pressure to prove ROI, leads have been an easy KPI to measure. Unfortunately, leads don't always lead to revenue—which is, of course, the most important KPI for any business.
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By Kerry O'Shea Gorgone |
Michael Brito discusses why companies need to become publishers, and how they can transform their organizations to embrace this new role.
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In this PRO seminar, you'll learn how web marketing programs should target the "sweet spot" between website performance and campaign performance, allowing marketers to take a whole-funnel approach.
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advertisement | ![Advertisement](https:////www.marketingprofs.com/adimages/SDL_bn_Truth2_300x250.jpg) |
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By Rob Grossberg |
Mobile gaming takes up a substantial share of people's daily media time, so why not extend your brand marketing with a branded mobile Web game? Here are the benefits and best-practices of doing so.
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May 22
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PRO
Seminar—Get Your Sales and Marketing Teams on the Same Page to Meet Customer Needs |
Jun 3
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FREE Seminar—Ten Steps to Planning a Successful Webinar |
Jun 5
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PRO
Seminar—10 Skills Every Marketer Needs to Enhance the Customer Experience |
Jun 12
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PRO
Seminar—Talk Savvy—Smart Communication for a Social World |
Jun 12
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MarketingProfs University—Marketing Writing Bootcamp 16 all new classes for 2014 |
Jun 13
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Virtual
Conference—Content Marketing: Curate the "perfect" content FREE! |
Oct 9-10
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B2B Forum 2014—Boston, MA Marketing For What Comes Next: Save $400 today. |
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