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By Adam Blitzer |
For years, a marketer's contribution to the bottom line was difficult to measure. But today's economic climate and competitive marketplace mandate that marketers quantify their value via campaign analysis.
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Your landing pages can make or break your online advertising campaigns. Create effective ones easily with SmartTools: High-Performance Landing Pages—the quick-and-easy online service with a step-by-step blueprint for creating landing pages that convert.
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advertisement | ![Advertisement](https:////www.marketingprofs.com/adimages/11-1515_300x250.jpg) |
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By Spencer Broome Ever since advertisers began targeting the baby boom generation in the '60s, marketers have continued to aim young. The prevailing wisdom is that when a brand aligns itself with young people, it is hip. But should we aim higher?
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