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By Alesia Krush |
Social networks were meant for real people—and real conversations between them. But social can also be a powerful marketing medium... so long as you preserve a human face while acting on your company's behalf.
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By Kerry O'Shea Gorgone |
Michael Stoner shares insights he gained from compiling 25 case studies in higher education marketing, and how marketers can build integrated marketing plans that maximize audience reach.
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Learn how to engage prospects earlier in the buying process and steer them in your direction in a way that supports prospects' research and decision-making. This guide offers 16 "road rules" for lead marketing success and a graphical road map of the B2B buyer's journey.
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The 2013 B2B Forum will introduce you to a host of marketing adventurers in October; in the meantime, we'll be posting Q&As with some of those intrepid marketers. Up next is Ann Handley, chief content officer at MarketingProfs.
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May 14
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FREE Seminar—The New Email Marketer |
May 16
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PRO
Seminar—Marketing Campaign Strategies for the Social and Mobile World |
May 21
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FREE Seminar—What Marketing Can Learn From Sales: An Intro to Account-Based Marketing |
May 23
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PRO
Seminar—Seven B2B Marketing Confessions That Will Improve Your Marketing Efforts Now |
May 28
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Special Engagement—How to Publish a Book for Powerful Marketing featuring Guy Kawasaki |
Jun 13
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PRO
Seminar—Building the Living, Breathing Brand |
Jun 13
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MarketingProfs University—Marketing Writing Bootcamp Use coupon code PUMPED to save $200 |
Jun 14
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Virtual Conference—Content Marketing Sign up for free! |
Oct 9-11
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B2B Forum 2013—Boston, MA Save
up to $600 through July 16 |
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