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By Catherine Dickinson |
Most customers enter your store with a secret weapon in their pocket—a smartphone—and plenty of them use that smartphone while shopping. How can you capitalize on consumers' in-store mobile use?
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Jeffrey will walk you through Running the Gauntlet, a rough-and-tumble, straight-talk guide for driving change—to meet the needs of the market, respond to customers, and attract new business.
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By Jason Thibeault |
I've been hearing a lot about how the old way of doing marketing—talking "at" customers—doesn't work anymore. But is that really the case? And if so, what does work nowadays?
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