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By Jill Solomon |
Using negative keywords in your paid-search campaign can help you reach ideal prospects, reduce cost per click (CPC), and increase return on investment (ROI). Learn how to select negative keywords and create your list.
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Join us Thursday, May 12 for this special PRO seminar and kickoff to the all-new MarketingProfs University Email Marketing Essentials. You'll learn how you can meet the challenges of email marketing in a world gone "mocial."
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What to Listen For in Social Media
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Any good conversationalist will tell you: It's not enough to listen; you must know how to listen. That principle also holds true in the sprawled social world. When preparing your social media campaigns, keep your ears perked for these key things.
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By Paul Barsch |
Design isn't just for products—it should be a careful consideration in the overall customer experience. BMW's "Dream it. Build it. Drive it" program is taking the concept of a personalized customer experience to a new level.
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