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| By Ellen Valentine |
| Buyers now have much control over the buying cycle, and marketers must adapt if they are to influence the sales process. How? Here are a few steps in the journey toward a buyer-centric marketing automation strategy.
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| By Diego Larrea-Puemape |
| Who's No. 1 in mobile payments? The answer's not a bank, it's a retail chain—and the name may surprise you.
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| In just 10 minutes, Sandy describes exactly what it takes to create a social business agenda. If your business is already using social media, she provides guidance on how to gauge the influence of your engagement in the social world.
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| How iPhone and Android Ownership Varies by Demographic |
| By Ayaz Nanji |
| Cellphone owners across a broad range of educational and income levels have similar levels of Android adoption, but those from the upper end of the income and education spectrum are much more likely to own an iPhone, according to a recent Pew report.
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| By Jeanne Bliss |
| When your customers look back at when they used or purchased your products, will you be remembered? Take time to consider how memorable your customers' interactions with you really are.
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