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By Pawan Deshpande |
As summer approaches, some of us will hit the gym to be swimsuit-ready. The more we exercise, the easier it gets, because we're building endurance and creating a habit. Content marketing is the same way.
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In just 10 minutes, we'll provide you with guidelines you'll want to follow in order to set clear objectives. If you follow these tips, you'll be able to clearly demonstrate marketing success in a language that your senior management team understands.
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By Lisa Cramer |
All leads are not the same. Some are just random clicks; others are just queries. To qualify as a solid Sales-ready lead, a lead needs to have the following characteristics.
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