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Data strategy is now top of mind for B2B Marketers—as it should be. Why? Increased use of prospect and customer data and analytics is changing how we approach advertising and marketing. Yet, common obstacles make it difficult to turn data into actionable insights to transform your marketing. Challenges and opportunities abound—from crafting effective data strategy to breaking down silos to getting smarter about ABM and programmatic advertising and more... Learn more here, and get the 2019 digital marketing trends report from Dun & Bradstreet and Adweek. |
If you're a B2B marketer looking for some truly amazing learning opportunities, check out the packed schedule of this year's MarketingProfs B2B Forum! The sessions cover everything from building content that converts, to creating plans and budgets CFOs will love, to using neuromarketing principles to elicit response, to all that you need to know about ABM, writing, SEO, MarTech, Sales & Marketing alignment, and so much more. Oh, and there will be workshops. And creative networking. And the keynotes! Avoid that pit-in-the-stomach FOMO feeling: Join your fellow marketers in Washington DC. |
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