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By Ernest Nicastro |
In all your business communications, you want to put your best foot forward—and that calls for careful writing. Careful writing enhances your credibility, so avoid making these common errors and keep your copy clean.
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Need help defining objectives for your social marketing campaigns? Check out our how-to guide, A Step-by-Step Guide to a Successful Social Media Program. Creating your strategy, policy, and team will be a breeze!
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The End of the 'Average American'
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Do you know who your customers are? There's no such thing as an "average American" anymore, so one-size-fits-all messaging just won't cut it. Learn how to dig deep into your customer data and tailor your messages for the right people.
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advertisement | ![Advertisement](https:////www.marketingprofs.com/adimages/Hubspot_300x250_062011.gif) |
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By Len Dreifort Green marketing is about selling products based on their environmental merits. Companies adopt eco-friendly perspectives to appeal to conscientious consumers, but some have gotten carried away with environmental claims.
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