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By Mike Barrett |
For brands, the question remains: If Facebook is no longer "cool"—but young people are still using it—what should marketers be doing with the channel?
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This online service offers a step-by-step blueprint for creating landing page experiences that boost conversions. It will help you determine landing page goals, set targets, segment your audience, select the best page format for achieving your goals, and measure your post-click results.
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![Survey Says](https:////www.marketingprofs.com/assets/images/newsletters/mpt/hd_survey.gif) |
The US Marketing and Advertising Hiring Outlook |
By Ayaz Nanji |
Nearly three-quarters (73%) of advertising and marketing executives in the United States say their organizations plan to maintain their current staffing levels in the second half of 2014, according to a recent report from The Creative Group.
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advertisement | ![Advertisement](https:////www.marketingprofs.com/adimages/SDL_bn_Truth4_300x250.jpg) |
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By Phil Hill |
Have you heard of replication remorse? It's the regret marketers feel when they try to emulate the success of others by copying what others did... and failing. Here's why you need to stop replicating.
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