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How can you identify your best prospects, and how can you best engage with them? You need to figure out at least three things: whom to target (which companies and people do you need to reach?) when you should contact them (when are they ready to hear from you?), and what's most meaningful to them (how can your offer connect with their need?). In short, you need to engage the right prospects at the right time with the right message. Yes, it's a challenging task... but if you have the right tools, data, and processes, there's no better approach to selling. Get and read the full e-book to learn more. |
If you're a B2B marketer looking for some truly amazing learning opportunities, check out the packed schedule of this year's MarketingProfs B2B Forum! The sessions cover everything from building content that converts, to creating plans and budgets CFOs will love, to using neuromarketing principles to elicit response, to all that you need to know about ABM, writing, SEO, MarTech, Sales & Marketing alignment, and so much more. Oh, and there will be workshops. And creative networking. And the keynotes! Avoid that pit-in-the-stomach FOMO feeling: Join your fellow marketers in Washington DC. |
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