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By Sam Decker |
The new world order of media and advertising demands that brands find new ways to drive consumer engagement. They must now optimize paid, owned, and earned media. The Holy Grail is to integrate all three.
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Through eight simple and well-defined steps, this Social Media Marketing SmartTool will provide you with critical tips for planning, executing, measuring, and optimizing social media programs that meet your business objectives.
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#SocialSkim: Social Media This Week, Including Conan, Instagram vs. Vine, More!
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By Angela Natividad |
We're loving the summer sunshine but tweeting away anyway... socnets just don’t go on vacation. Find out what differentiates Instagram Video from Vine, why social is key to being found online, how Conan O’Brien made the leap from late-night host to social sensation, and how to promote your brand on YouTube. Skim for a social summer!
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By Corey O'Loughlin |
In one of our most popular seminars of all time, three of content marketing's most respected names outlined ways to market smarter... not harder. Here are some lessons (and visual sketchnotes) from that seminar.
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