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By Paul Gustafson |
Does your content do most of the selling for your company? It should. But if it doesn't, your problem may be rooted in not having a content strategy that mirrors an effective sales funnel.
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In this PRO seminar, veteran sales and marketing strategist John Jantsch will outline today's customer perspective and explain how to collaborate effectively with your sales team to adapt to your customers' changing needs.
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By Heidi Lorenzen |
Marketers have perfected the art of testing. We test landing pages, subject lines, and Web layouts. So, why not apply those testing skills to the globalization of all your marketing campaigns and content?
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Jul 1
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FREE
Seminar—Data Diligence: Leveraging Data to Improve Email Marketing Results |
Jul 10
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PRO
Seminar—Everything You Ever Wanted to Know About Mobile But Were Afraid to Ask |
Jul 11
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Virtual
Conference—Retail Marketing: Embracing the Customer-Centric Landscape FREE! |
Jul 15
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FREE
Seminar—Leveraging Customer Engagement Using Segmentation |
Jul 17
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PRO
Seminar—The Art of Retention: How to Create Customers for Life |
Aug 14
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MarketingProfs University—Search Marketing School |
Oct 9-10
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B2B Forum 2014—Boston, MA Marketing For What Comes Next |
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