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By Carol Han |
Older brands that have been deeply entrenched in conventional marketing plans for years, sometimes decades, often have difficulty wrapping their heads around how to begin crafting a powerful online strategy.
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You'll learn 10 keys to success by examining real-world examples that illustrate the challenges of creating marketing concepts. You'll gain a clearer understanding of what an ownable positioning concept really is, so you can hit the ground running.
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![Survey Says](https:////www.marketingprofs.com/assets/images/newsletters/mpt/hd_survey.gif) |
Are CMOs and CFOs Aligned? |
By Ayaz Nanji |
Chief marketing officers and chief financial officers agree that they should be on same page with each other: 77% of CMOs and 76% of CFOs say such alignment is highly important, according to a recent report from Active International.
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By Chris Norton |
To succeed in the digital age, PR agencies must keep up to date with emerging market trends—and adjust the way they do business accordingly, especially in these five areas.
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