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By Joel Book |
Attracting, engaging, and retaining customers in the digital age of marketing requires companies to adopt a true integrated multichannel strategy that is fueled by customer data and enabled by interactive marketing technology.
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In just 10 minutes, learn how to use popular social media networks to build interest for special events. You'll discover how to get people to chat about your event online, and find out if people are discussing your event on Twitter.
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How to Present Analytics to Your Leadership Team
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Communication is key. Not every C-suite exec understands the dense data derived from your digital marketing metrics. Whether you're talking about "visits," "conversions," or "pageviews," here's how to effectively deliver your data.
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By Verónica Maria Jarski You used to need a fabulous venue, trendy drinks, and sizzling names to throw the biggest party in town, but all that's needed these days is a Twitter account and a wee bit of planning.
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