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By Dave Matli |
Like living things, brands pass through life cycles. Marketing approaches that worked well when a company was in its growth phase may not work later in its life. Learn how the four stages of a brand's life dictate its marketing needs.
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In our most popular Take 10 webcast, email marketing expert Stephanie Miller covers five easy tips for writing the perfect email subject line. They're deceptively simple—just like a brilliant subject line.
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![Survey Says](https:////www.marketingprofs.com/assets/images/newsletters/mpt/hd_survey.gif) |
Mobile Display Ads Up 128% in Past Two Years |
The number of US advertisers using mobile display ad campaigns reached 689 in April 2011, up 128% from two years earlier. Campaigns related to mobile content and publishing comprised the plurality of mobile ads, amounting to 50% as of March 2011.
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advertisement | ![Advertisement](https:////www.marketingprofs.com/adimages/11-1515_300x250.jpg) |
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By C. Edward Brice Another day, another marketing misstep in the unfortunate context of crisis communication. The Sony data breach of 100 million user records is a reminder of the demand for honest, rapid, and ongoing communication.
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