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By Uri Bar-Joseph |
Before I ventured into the exciting world of marketing, I had a short career with the Israeli Defense Forces. Some of the lessons I learned there apply to my current role managing people and marketing campaigns.
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In just 10 minutes, you'll receive guidelines for setting clear objectives. And if you follow those tips, you'll be able to clearly demonstrate marketing success in a language that your senior management team understands.
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![Survey Says](https:////www.marketingprofs.com/assets/images/newsletters/mpt/hd_survey.gif) |
What Top Marketers Do Differently |
By Ayaz Nanji |
Top marketers are outpacing their peers in using technology across multiple channels, applying advanced analytics to determine media spends, and tracking their customers' lifetime value, according to a recent report.
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advertisement | ![Advertisement](https:////www.marketingprofs.com/adimages/VideoLargeBanner.gif) |
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By Aaron Dun |
The gap between Marketing-qualified leads and Sales-accepted leads is huge. I think it's because of the "suckiness quotient." Here's what I mean.
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