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By Glenn Gow |
The writing is on the wall: Either demonstrate how Marketing will contribute to the company's top-line revenue growth... or be prepared to change careers.
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By Kerry O'Shea Gorgone |
Tim Hayden, co-author of the forthcoming The Mobile Commerce Revolution, shares insights into consumer behavior, how mobile affects that behavior, and how marketers can embrace the seismic shift that is mobile.
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In this 28-page guide, you’ll be given an 8-step plan for creating the ultimate case study—one that will meet your prospect’s needs as well as your goals. You'll learn how to determine the right goal for the results you want and the right subject to write about; you'll also get tips for spreading the word about your case study... and much more!
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advertisement | ![Advertisement](https:////www.marketingprofs.com/adimages/cm_green_300x250-static.gif) |
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By Maribeth Ross |
Tracking the progress of leads between Marketing and Sales can be overwhelming. Find out how companies are doing at each stage of the process.
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