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By Pelin Thorogood |
Yes, buyers leave breadcrumbs behind them, in the form of data, with every online click or in-store interaction. But mountains of data don't solve a core problem: How do you use that data for insight into buyer behavior?
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This tool provides you with step-by-step instructions for creating email campaigns that deliver the results you need. You'll be able to define your campaign goals, set a budget, segment your list, create compelling calls to action, and evaluate your results.
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#SocialSkim: Social Media This Week, Including Social as Riot Control, A/B Testing
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By Angela Natividad |
You'll look forward to the next "hump day" after this week's top viral video. We'll also look at how social affects—maybe even calms—riled-up crowds. Learn how to embed Instagram pics and videos, and check out two new analytics tools: A/B testing capabilities on Google Analytics, and Awe.sm. Finally… ever wonder what "native advertising" means? Skim for a clearer picture!
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By Aaron Dun |
In our new WayBack series, we focus on the critical strategies today’s most successful B2B marketers use. We go back to when they got started and uncover what programs they executed back then that are most connected to their success today. Up first is Joe Chernov of Kinvey.
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Jul 24
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FREE Seminar—How Marketers Can Use Social Business to Align Global Marketing Teams |
Jul 25
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PRO
Seminar—The NEW New Rules of Marketing and PR for 2013 with David Meerman Scott |
Aug 6
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FREE Seminar—Thinking Outside the Marketing Box at Dell |
Aug 8
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PRO
Seminar—SEO in 2013: Current Trends and Future Predictions |
Aug 8
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MarketingProfs University—Search Marketing School Use code SEARCH13 to save $200 |
Aug 9
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Virtual
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Oct 9-11
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B2B Forum 2013—Boston, MA Save
up to $400 through Sept 15 |
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