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By Gabie Boko |
Turning a negative into a brand goldmine is something every company would want. The 2014 World Cup ban on Beats by Dre headphones—and the brand's victory despite the ban—holds some important lessons.
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Too many buyer personas and not enough actionable insight? Here's a practical plan to ensure that your personas have a direct, measurable impact on your marketing ROI.
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By Lisa Leslie Henderson, Larry Weber |
Meeting every need of every customer sounds customer-centric, but it ends up being just the opposite. Here's a look at what being customer-centric really means.
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