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By Wayne Morris |
Self-service business intelligence (BI) and social marketing are a match made in heaven. BI tools may be exactly what marketers need to demonstrate the value of social media. Consider these best-practices for gaining great insight.
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To succeed in content marketing, you need a plan. That's why we've created Content Machine—a 29-page how-to guide that provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process.
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How to Sift Through Unintentional Lies
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When you ask for feedback on a proposed innovation, brace yourself for a slew of lies—unintentional lies. Customers, product developers, and salespeople can give you misleading information. Here are three classic examples to look out for.
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By Elaine Fogel |
Osama bin Laden's writings show that Al-Qaeda had a "marketing problem." A branding problem, in fact. Even some terrorist groups "get" branding, so why are there still so many companies that don't?
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