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By Summer Boone |
Though you can use online media to develop relationships, real-world connections are what solidify them. Here are five ways social media can help drive foot traffic, brand awareness, relationships—and sales.
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By Matthew Grant |
Just how has Joe Pulizzi used content marketing to grow his business at the Content Marketing Institute? Much of our conversation focused a on how every piece of CMI content is tied to a specific call to action.
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This 29-page MarketingProfs How-To Guide provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process.
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Four Marketing Tips From a Canadian Convent
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Sister Elaine Lachance—vocation director for the Good Shepherd Sisters of Quebec—had a problem. She needed a better way to raise awareness of her dwindling order. And then the PR firm she hired gave Lachance a two-word solution...
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advertisement | ![Advertisement](https:////www.marketingprofs.com/adimages/dmw_sept2012__v1_300x250.jpg) |
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By Verónica Maria Jarski |
Myriad marketers are using only old approaches in their marketing efforts. Are yours outdated, too? Check out our new slide show and see whether you're still marketing like a 1960s Mad Ave. ad man.
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Aug 16
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PRO Seminar—Solutions to 10 Confounding Content Marketing Challenges with Ann Handley |
Aug 21
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FREE Seminar—Winning Strategies for Driving Results with Video and Social Media |
Aug 23
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PRO Seminar—Breaking Down Silos to Build Better Marketing Campaigns |
Aug 29
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FREE Seminar—Turning Contact and Event Data into Fuel for Smarter Marketer Campaigns |
Sep 13
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MarketingProfs University—Search Marketing School: SEO save $200 with code SEARCHSEO |
Sep 14
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Virtual Conference—Content Marketing sign up for free! |
Oct 4-5
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B2B Forum 2012—Boston, MA |
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