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By Adria Saracino |
Marketers and designers have the same goal: well-designed sites and well-executed campaigns that convert prospects into customers. But getting there can be tough. Here's how to minimize conflict and maximize creativity.
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This online tool provides you with a step-by-step blueprint for quickly creating email campaigns that deliver the results you need. The tool will help you define your campaign goals, set a budget, segment your list, create compelling calls to action, and evaluate your results.
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![Survey Says](https:////www.marketingprofs.com/assets/images/newsletters/mpt/hd_survey.gif) |
Facebook and Mobile App Users Prefer Interactive Ads |
When using Facebook apps, only 28% of people prefer to view standard banner ads, whereas 72% prefer viewing immersive and integrated ads—those that offer virtual rewards or currency, or interactive video ads that occur during natural breaks in an app or game.
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Tune Up Your App: Five Questions to Ask
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You've spent good cash to develop your app. But if it isn't performing up to the standards set by the likes of Amazon, American Airlines, and Bank of America, it may not be firing on all cylinders. It might be time for an app tune-up.
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advertisement | ![Advertisement](https:////www.marketingprofs.com/adimages/dmw_sept2012__v1_300x250.jpg) |
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By Matthew Grant |
Is your content snooze-inducing? In a recent Marketing Smarts podcast, guest Joe Pulizzi discussed the root causes of boring content and offered ideas for energizing it.
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