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By Jen Evans |
One of those reassuring little white lies we tell ourselves as marketers is this: People make linear decisions (which is why we like the funnel concept so much). But, especially today, things just don't work that way.
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By Brent Walker |
Quick! Name five billboards you saw on your drive to work this morning. You don't remember, right? OK, how about the first three headlines you saw on your favorite news source? Nope? OK. One last chance...
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In 10 minutes, Janet Driscoll Miller shows you how to select SEO keywords using the Google AdWords tool, focus on high-conversion keywords, and monitor search volumes and your competitors' keywords.
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By Ginger Zumaeta Everyone’s talking about the need to have a mobile strategy, but it’s hard to find anyone telling you exactly how to "go mobile." That's especially true for the Latino market, even though Latinos love their mobile devices.
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