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By Elaine Fogel |
One-to-one marketing is time-consuming, but as any sales professional can tell you, the personal touch—communicating directly with the decision maker—can be very effective.
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In part one of this five-part video series on digital loyalty, practitioners from The Buddy Group and Badgeville lay the groundwork for a discussion of the importance and benefits of customer loyalty in a digital age.
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In this Take 10, Carlos Hidalgo of the Annuitas Group lays out the eight critical elements of a lead management framework that's built to last.
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What to Do Before SEO
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Are you ready for SEO? Before putting in time and energy to bring your site traffic, determine the best use for your website. Consider these three website goals before jumping into SEO.
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By Andrew Reid For decades, market researchers have surveyed customers anonymously, using methods that haven't been cutting edge since telephones and paper surveys were the latest in marketing technology. Enough of that.
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