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By Laura Patterson |
With the growth of marketing automation tools and pressure from the C-Suite to prove Marketing's value, marketing ops management is gaining traction; for all but the smallest organizations, it is now a must-have.
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You'll discover the marketing concepts that set the tone for optimization, strategy, and—most important—new behaviors that can directly influence your success. You'll also receive a framework to begin the optimization process and set these new actions in motion.
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By Rolf Wulfsberg |
B2Bs often turn to B2Cs for examples of creating a passionate audience. But B2Bs should turn to nonprofits instead. Here's why.
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