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By Paul Roetzer |
Colleges rarely teach analytics, automation, content, email, mobile, social, and other critical skills in depth. What is your organization doing to build a modern marketing team—and differentiate through talent?
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By Kerry O'Shea Gorgone |
MarketingProfs Chief Content Officer Ann Handley shares insights from her book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.
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In this 23-page guide, you'll learn how to optimize your content for search engines by identifying your target audience and the types of information they search for; crafting strategies for using keywords and links to boost your ranking; and evaluating and improving your search engine results.
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By Dela Quist |
Marketers who look beyond simple click-based attribution and analyze online and offline traffic and conversions will find it easier to demonstrate an email's value than those who don't.
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