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By Kimberly Smith |
When a customer makes a purchase on your site, are you able to pinpoint exactly who to give credit to for the sale? Learn how Virgin Atlantic Airways tackled that problem.
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Discover how 13 companies have leveraged the influence of outspoken opinion-makers and ordinary online reviewers to boost brand awareness, foster third-party credibility, generate buzz, and increase sales.
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What Can Your Referral Program Learn From Roku?
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How does your referral program measure up? One company's program brings in about 500 new product sales each month and converts at about three times the rate of other online campaigns. Here are four key ways the company achieved those results.
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By Kalen Smith The way you price your products affects your brand more than you'd expect. Some businesses try to compete during a recession by lowering prices and changing their marketing campaigns. That creates a couple of problems.
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