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By David Jacobs |
Marketers have a lot of questions about programmatic advertising: Where do I start? If I automate bids, will I be sacrificing quality for "low rent "inventory? How much control will I have over where my ads appear?
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Serial entrepreneur and Skyword CEO Tom Gerace talks with Marketing Smarts about content strategy, affiliate marketing, entrepreneurship, and everything in between.
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This 40-page guide will teach you best-practices for garnering social media buy-in, determining strategy, creating a strong brand presence, and keeping your fans and followers happily engaged.
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By Stephan Hovnanian In a recent informal MarketingProfs poll, marketers named Google+ their most hated social network. As a marketer who likes Google+, I decided to share four reasons I like Google+ (and why you should, too).
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