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By Joe Forte |
A clear call to action (CTA) in email is as vital to ensuring click-throughs as the subject line is to ensuring opens, and video is the king of CTAs.
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Jason Falls discusses the "Convergence Imperative"—how success in marketing requires the combination of "holy smokes" content, strong social media, and brilliant PR. You'll learn how to apply this effective combination in your own marketing efforts—online and offline.
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By Ben Austin |
Should you outsource your social media? Before you answer that question, carefully weigh these pros and cons.
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