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In This Issue
+ How-To: One Direction's Five Customer Loyalty Lessons
+ How-To: Music and Your Brand: Five Ways to Tune Your Demographic In
+ PRO Take 10: Mitch Joel on How to Inject Your Company's Voice Into Content
+ Survey Says: Successful Brands on YouTube: Best-Practices and Metrics
+ My View: When a Product's Most Uncomfortable Fact Is Its Most Compelling
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How-To One Direction's Five Lessons for Building Customer Loyalty
By Rafe Gomez
The passionate emotional enthusiasm (and sizable financial expenditures) that 1D inspires among its massive global fan base is not a fluke: It's the result of a meticulously nurtured loyalty-building strategy. Read More
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PRO Take 10: Mitch Joel on How to Inject Your Company's Voice Into Content
In just 10 minutes, digital marketing expert and author Mitch Joel shows you how to create content that engages your audience and differentiates your organization from the competition—by bringing your organization's unique perspective to the content you create. Read More
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Survey Says
Successful Brands on YouTube: Best-Practices and Metrics
By Ayaz Nanji
Top-performing brands on YouTube understand that consistent and frequent content production leads to increased views, a recent study found. Read More
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Music and Your Brand: Five Ways to Tune Your Demographic In With the Right Band
By Kelli Richards
Attention is a scarce resource—and that means it's a costly one. In a world of hundreds of competing voices, art and music have become a powerful way to bring a brand back into the spotlight. Read More
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My View Awkward! The Most Uncomfortable Fact About Your Product Might Be Its Most Compelling
By Mark Quinn
Some products lend themselves to awkward conversations. In addressing that awkwardness, however, companies can inspire honest conversations with their customers. Check out these examples. Read More
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