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By Michael Brito |
President Obama's 2008 presidential campaign was successful because he created and mobilized advocates. Brands can apply that winning strategy, too—if they invest in and drive customer advocacy programs.
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By Christian Gulliksen |
It's bad enough when you notice a typo in a tweet. But what if a sloppy error ends up on a billboard, menu, or business sign? Here are five examples that make the case for fanatical proofreading.
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You know that to succeed, you need a plan. Create one easily with SmartTools: Fast Marketing Plan—the quick-and-easy online service with a step-by-step blueprint for creating a marketing plan.
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By Alan Belniak My family and I were in the path of Hurricane Irene this year. Prior to the storm, we decided to get a few staples from our local grocery store. What happened next was nothing short of excellent customer service.
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