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By Rick Steinbrenner |
How can you make sure your new product programs have the right kinds of competitive advantage? You need to think big—and "outside the box." So follow these steps for a greater probability of success.
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Jason Falls discusses the "Convergence Imperative"—how success in marketing requires the combination of "holy smokes" content, strong social media, and brilliant PR. You'll learn how to apply this effective combination in your own marketing efforts—online and offline.
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By Andrew Garberson |
Two schools of thought dominate the social media analysis landscape. Unfortunately, organizations that subscribe to either often end up with misleading data.
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