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By Rob Murphy |
Both face-to-face and virtual marketing are essential components of any company's communications strategy. Learn the benefits of both approaches and how they can be combined to maximize return on investment.
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Get quick insights you can put into action today with our new Take 10 Author Series—exclusive webcasts with leading authors. This webcast with Nancy Duarte covers essential advice on creating powerful presentations from her popular book Resonate, plus a few exclusive tips Nancy saved just for us.
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![Survey Says](https:////www.marketingprofs.com/assets/images/newsletters/mpt/hd_survey.gif) |
Email Performance Steady in 2Q11, Volumes Up Slightly |
Email campaign performance improved slightly in the second quarter of 2011: Open rates grew 0.4% over levels recorded one year earlier, while click rates were virtually unchanged and roughly in line with those established over the previous two years.
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By Matthew T. Grant Video can be a compelling marketing tool. If done right, it can bring your story to life, engage audiences on an intellectual and emotional level, and even boost search rankings. But how do you do video right?
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