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By Laura Patterson |
Today's customers are more value-oriented and less loyal. Considering the increase in customer expectations, the competitive landscape, and the data deluge, marketers will need an analytics approach to succeed.
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In 2010, YouTube users uploaded more than 13 million hours of video content—resulting in more than 700 billion views. Learn how you can use YouTube to create awareness for your brand and connect with interested viewers with A Quick Guide to YouTube & Creating Your Own YouTube Channel.
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Three Tips for One-to-One Marketing
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One-to-one marketing may take a lot of time, but it can be remarkably effective if you're limited by a shoestring budget. Here's how one marketer harnessed one-to-one marketing to generate buzz—and get results—without breaking the bank.
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By Carlos Hidalgo B2B marketing continues to change at a rapid pace. Amid its constant transformation, marketers are missing the mark. What's the driving force behind all this change that has marketers struggling? The Buyer.
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